by Mike Telin
Examining the mailing lists of an arts organization can reveal a lot. First and foremost that list tells you who is attending the events. And when comparing the mailing lists of two like-minded organizations, for example ones devoted to chamber music, one would expect to find more than a fair amount of overlap.
“Many of us at Cleveland Chamber Music Society have gone to a lot of ChamberFest concerts over the years and admired their exceptional quality and creative programming,” Steve Somach, the CCMS director of programming, said by telephone. “We have commented amongst ourselves that when we attend those concerts, there are so many unfamiliar faces.”
During a separate conversation these sentiments and observations were echoed by Franklin Cohen, one of ChamberFest Cleveland’s artistic directors. “I’ve always loved going to CCMS concerts,” he said, adding that it is a different audience.
After some discussion, the two organizations decided to compare their respective mailing lists, and they were met with a surprising discovery — there was very little duplication. “It became apparent that having a collaborative event would be a great way for Cleveland-area chamber music lovers to be introduced to both organizations,” Somach said. [Read more…]